Horizon Executives Author Chapter in The Practical Playbook II
Touted as a guide to “the secret sauce of improving public and population health,” The Practical Playbook ll: Building Multisector Partnerships That Work, published by Oxford University Press this month, features a chapter authored by Horizon CEO Nikki Highsmith Vernick and Chief Program Officer Glenn Schneider. The chapter, “Fighting Big Soda at the Local Level,” details the Foundation’s work to reduce sugary drink consumption in Howard County by forming of a diverse coalition of community partners, launching of a comprehensive marketing and media campaign, advocating for local and state policy changes and leveraging data to measure success. Read more>> |